Why You Should Turn Your Best Blog Posts into a Marketing ebook

It's an old practice for writers to collect their best works into one binder. The first recorded anthology, The Garland, dates as far back as the first century in Ancient Greece. It was a collection of epigrams by 46 Greek poets collected and prepared by Meleager of Gadara, a poet himself. Related: 9 reasons your business needs you to make more ebooks Today, publishing collected poems, stories or essays is a well-established practice. But another form of publication, the ebook, has become especially popular in the last decade. For busy readers who don't want to scroll through your entire blog or website, a smartly presented ebook can save time by offering valuable information in an easily digestible format. If you want an easy way to grow your brand, here's why you should turn your best blog posts into a marketing ebook. To celebrate your greatest hits Every writer matures over time. It happens naturally because the job requires critical thinking, adaptability and insight. As you publish more posts over time, your expertise and archive grow into something really substantial. Unfortunately, most people are not going to go through your back catalogue to find all the good stuff. Get more mileage out of your most popular and valuable posts by bundling them into a convenient and impressive collection. The first step to creating this ebook is selecting the appropriate blog posts. Make a list of posts with the most traffic, comments, or social shares. Take time to review them, make edits if needed, and add new material that boosts their value. Think about how to present your information visually: infographics, bullet-point summaries, helpful imagery, charts and graphs. It really helps to choose a theme that connects all the articles into one comprehensive work. For example, if your blog is about parenting, you can choose only articles relating to pregnancy and thus create an underlying theme for the whole ebook. To expand your audience reach Using a different medium to tell your stories can help you expand your audience and attract new blog followers. ebooks are widely used today—there are many reading apps available for computers, phones and tablets. You can also find software, templates and tutorials on how to create ebooks in a variety of formats. Readers can download your ebook as a PDF, for example, and print it out or read it offline. With more opportunities to spend time with your content, new readers can get introduced to your work without feeling overwhelmed or pressed for time. It's a great way to grow your audience. To build more credibility Trying to establish and grow a blog is not an easy task. The world doesn't lack blog posts—it just needs to know where to find the right ones. Blog posts filled with experiences they can relate to and advice they can trust. That's why building credibility is important. One way to sell your ebook is by self-publishing it on Amazon. The world's largest ebook marketplace can be a valuable source of new leads for your blog. Another bonus: it's much easier to be Kindle bestseller than a printed one, so you can earn authority faster that way. Although anyone can self-publish a book these days, there's still no excuse for poor quality. In fact, much of your credibility will rely on the quality of your content. Consider asking an editor to make sure everything is consistent and in order, and ask a proofreader to review the final draft to catch any grammar or spelling errors. To open another revenue stream If you're using marketing ebooks for lead gen, you'll most likely be offering your ebook for free in exchange for contact information. But, that might not always be the case. There might be times you want to sell your ebook instead. However, if you decide to go down this road, consider updating the material included in the ebook. People who are willing to give you money will expect something new and never before seen on your blog. You can lengthen those posts by fleshing them out with new information, quotes and insights. If you do this well, you can establish yourself as an expert in the field you write about, participate in panels, and even open up new co-branding partnerships. All of these opportunities can lead to new revenue streams. To build thought leadership If your brand is young, this is the perfect time to start learning about your niche, developing your own unique insights, and building thought leadership. ebooks can help you attract a community of fans who will evangelize you to other readers just like them. For example, Amanda Hocking was a self-published author of young adult paranormal novels, and over time, her books became very popular. She invested her savings in publishing more books and soon became so famous that St. Martin's Press approached her with a real book deal. Now she is a well-respected author and a self-made millionaire. Key takeaways Getting started with ebook publishing might seem like an intimidating or arduous task, but it really doesn't have to be. You can get a quick start by publishing a marketing ebook based on content you already know performs well. Best of all, you don't have to hire a designer or become an InDesign expert to deliver beautiful content. Use online tools and templates to give yourself a leg up—you'll be surprised what you can accomplish in just a few minutes. Get started now: Lucidpress makes it easy to create beautiful ebooks that put your brand's story front and center.

Introduction. I Have Been Asked To Write This Recommendation

Introduction I have been asked to write this recommendation for Robert who is looking to invest his money of $20,000 into either Spark NZ Ltd or Ryman Healthcare Ltd. Robert is interested in his money being invested as he is focused on the potential growth which could occur over a period of time. Formed in 1987 Spark NZ Ltd (SPK) is a telecommunication company who provide a range of services not only specializing in mobile networks but broadband, and smartphones. Listed on the stock exchange firstly in 1991 as Telecom (TEL), in 2011 Chorus was split from this company creating one retail provider (Telecom) and one service provider (Chorus). In 2014 they announced a change in name to what we now know as Spark (SPK) creating a new and†¦show more content†¦Also steadily increasing is the ROE ratio, this high ratio indicates a good conversion of the owner’s contributions to profit. Ryman HealthCare’s probability graph has a trend of increasing at a fast rate (See Figure 2), this is shown predominantly by total revenue which has the largest growing slope, followed by EBITDA and NPAT. The broker Deutsche Bank have said to hold the shares in Ryman HealthCare while Forsyth Barr has said to buy the shares in this business. (RYMAN HEALTHCARE LIMITED - RYM (ORDINA RY SHARES), 2017) Through the analysis of Spark NZ Ltd and Ryman HealthCare Ltd, Ryman HealthCare has an increasing trend of both ratios, unlike Spark which has both positive and negative aspects to the ratios. Due to Ryman HealthCare having continued growth in profitability and an upward trend in the graph, with the broker’s recommendation of buying shares, Ryman HealthCare has favorable profitability. Liqudity1 Are liquid assets available to these businesses? Liquidity is important to assess in a business due to ratios â€Å"assessing how well the business can meet its short-term commitments or claims when they are due† (Atrill, McLaney, Harvey, 2015, p. 265). An analysis of Sparks liquidity has shown that both the current ratio and acid test ratio have increased from 2015 to 2016Show MoreRelatedEssay Career Comparison944 Words   |  4 PagesENGL 227 Formal Report Instruction In this assignment, students will work independently to write a short formal report that analyzes a situation and provides recommendations. This course project will satisfy TCOs 4, 6 and 8. Overview In this assignment, students will analyze two possible career choices, and then write a formal analytical report effectively presenting a recommendation to pursue one of the careers. 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Financial Risk Management Strategies-Free Samples For Students

Question:. Discuss About the Financial Risk Management Strategies? Answer: Introducation Fadjo will be the name of the store, which will cater to the needs of the customers located within 2km of the location of the store. The store will be launched on 15th of August 2014. The local residents will find it convenient to select variety groceries from the store (Park et al. 2013). This contradicts the trouble the residents would have encountered if the store would have been in some distant location. The location of the store would be Brighton Drive; which is a 250 square feet plot comprising of coffee shops and restaurants (Haimes 2015). The customers will get to choose from variety of products, such as bakery, butcher, fruits, vegetables among others. Business scope Approval in terms of re-installing the basic amenities would establish authenticity in terms of the business plan. Within this, marbles would be put in the floors and general coating of paints would be applied on the walls (Lam 2014). Along with this, fittings of the furniture, such as fridge, aisles, check-outs would be ensured. The display cabinets would also be a part of this evaluation. Prior to this, approval would be taken in terms of the hosen site. Approval from the statutory body of legislations is of utmost importance in terms of operating the store (Turner 2014). Business objectives To utilize the initial investment offer of $250,000 provided by the business partner and owner for achieving profitability in business by operating the store in an efficient and effective manner Expanding the market share- Catering to the everyday needs of the local residents Emphasizing on customer service (Glendon, Clarke and McKenna 2016) Adopting social media Carrying out promotional programs like charities, donations (Serpella et al. 2014) Establishing the context AS/NZS 31000: 2009 will be used for implementing the risk management strategy. The following are the contexts on which the risks need to be identified: Internal context- business partners, financial context, marketing and the staffs (Olson and Wu 2015) External context- customers, suppliers, financial institutions, pre-existing shops in the locality Risk management context- financial risks, training to the staffs for the effective handling of the risks (Meyer and Reniers 2013) Risk criteria Identification of the potential risk Speculation of the targets of the store Establishing a benhmark level for mitigating the intensity of the risks (Rockafellar and Uryasev 2013) Equal distribution of the raw materials Bearing in mind, the interest of the stakeholders and shareholders would project the feasibility and appropriateness of the newly launched store. Moreover, it would fulfill the following objectives: Adherence and compliance to the rules and regulations (Wu, Chen and Olson 2014) Achievement of more than 10% profit Limitation of 5% of the budget costs (Bromiley et al. 2015) Zero turnover rates Adopting surveys and feedbacks for achieving customer satisfaction and expanding the business of Fadjo Evaluation would prove beneficial for the fictitious company in terms of tracking their progress in terms of attaining the benchmark level of performance (Bahr 2014). Relevant Stakeholders Stakeholder Identification Internal stakeholders External stakeholders Business partners Local residents General Manager Customers Staff/personnel Suppliers Property owner Financial institutions Council Competitors Stakeholder analysis After identifying the key stakeholders, consideration of their interests would be a wise step for the personnel (Bromiley, et al., 2015). Keeping in mind the following grounds helps the personnel to achieve positive outcomes: For business partners, the grounds are: Business profitability Increase on investment returns Achievement of sustainable growth (Deng et al., 2014) For the staffs, the following grounds are important: Reasonable working hours Work loads Salary Safe and comfortable working conditions Performance appraisals Sufficient and adequate training Timely payment of salary (Enshassi and Mosa 2015.) The following grounds results in an efficient and effective selection of the general managers: Management of the day to day sales operations for the achievement of large sale customer satisfaction Consideration of the factors such as traffic, noise disturbances helps the personnel to identify their stakeholders from the local residents. For the suppliers, the following grounds prove fruitful: Timely payments Stability in dealing with the voluminous supply and demand (Glendon, Clarke and McKenna 2016) Adoption of lucrative schemes for expanding the business For the customers, taking into consideration, the following points brings positivity for the business: Strong and flexible customer service Variation within the products and services Value for money (Haimes 2015) For property owners, the following points are considered: Longevity in the lease contracts Timely payments by the tenants caring approach of the tenant towards the property Provision of loans on the interest rates is taken into consideration in ase of selecting the financial institutions as the key stakeholders (Hopkin 2017). Securing a larger customer base for indulging into fair competition with the contemporary brands authenticates the selection of competitors as the key stakeholders. Presence of compliance to the standards and norms of the regulatory framework justifies the selection of councilors in terms if stakeholder selection (Islam, Mouratidis and Weippl 2014). Communication and consultation The following projects the benefits of the engaging the stakeholders into the decision-making process of risk management: Extracting information and provision of relevant data to the stakeholders (Kapur and Pecht 2014) Catering to the needs, demands and requirements of the stakeholders Identification of the skilled and efficient experts for the effective management of the encountered risks Identification of the risks, which might act as an obstacle in the initiation of the business Spreading awareness about the intensity of the identified risks (Kerzner 2013) Conjoining the identified stakeholders and their interests results in the establishment of a communication plan, which is as follows: Low Power/ Low interest stakeholders Mass address will be adopted in this category for providing enthusiasm to the stakeholders through interactions (Lam 2014) Low power/High Interest stakeholders Communiation is frequent as there is high interest on the business activities. The major highlight of this group will be the promotional activities instead of the business strategy and the finances (Le et al., 2013). Social media, newspapers and emails will be used for communication High Power/Low interest stakeholders Formality and specificity will be maintained in this group with the help of letters and email. Communication will be made as per the requirements as the interest level is low in terms of the day to day activities of the store (Leveson 2015). References Bahr, N.J., 2014.System safety engineering and risk assessment: a practical approach. CRC Press. Bromiley, P., McShane, M., Nair, A. and Rustambekov, E., 2015. Enterprise risk management: Review, critique, and research directions.Long range planning,48(4), pp.265-276. Deng, X., Low, S.P., Li, Q. and Zhao, X., 2014. Developing competitive advantages in political risk management for international construction enterprises.Journal of Construction Engineering and Management,140(9), p.04014040. Enshassi, A. and Mosa, J.A., 2015. Risk management in building projects: owners perspective.IUG Journal of Natural Studies,16(1). Glendon, A.I., Clarke, S. and McKenna, E., 2016.Human safety and risk management. Crc Press. Haimes, Y.Y., 2015.Risk modeling, assessment, and management. John Wiley Sons. Hopkin, P., 2017.Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Islam, S., Mouratidis, H. and Weippl, E.R., 2014. An empirical study on the implementation and evaluation of a goal-driven software development risk management model.Information and Software Technology,56(2), pp.117-133. Kapur, K.C. and Pecht, M., 2014.Reliability engineering. John Wiley Sons. Kerzner, H., 2013.Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Lam, J., 2014.Enterprise risk management: from incentives to controls. John Wiley Sons. Le, H.Q., Arch-Int, S., Nguyen, H.X. and Arch-Int, N., 2013. Association rule hiding in risk management for retail supply chain collaboration.Computers in Industry,64(7), pp.776-784. Leveson, N., 2015. A systems approach to risk management through leading safety indicators.Reliability Engineering System Safety,136, pp.17-34. Meyer, T. and Reniers, G., 2013.Engineering risk management. De Gruyter. Olson, D.L. and Wu, D.D., 2015.Enterprise risk management(Vol. 3). World Scientific Publishing Co Inc. Park, J., Seager, T.P., Rao, P.S.C., Convertino, M. and Linkov, I., 2013. Integrating risk and resilience approaches to catastrophe management in engineering systems.Risk Analysis,33(3), pp.356-367. Pritchard, C.L. and PMP, P.R., 2014.Risk management: concepts and guidance. CRC Press. Rockafellar, R.T. and Uryasev, S., 2013. The fundamental risk quadrangle in risk management, optimization and statistical estimation.Surveys in Operations Research and Management Science,18(1), pp.33-53. Sadgrove, K., 2016.The complete guide to business risk management. Routledge. Serpella, A.F., Ferrada, X., Howard, R. and Rubio, L., 2014. Risk management in construction projects: a knowledge-based approach.Procedia-Social and Behavioral Sciences,119, pp.653-662. Titarenko, B., Titov, S. and Titarenko, R., 2014. Risk management in innovation projects. InApplied Mechanics and Materials(Vol. 638, pp. 2338-2341). Trans Tech Publications. Turner, J.R., 2014.The handbook of project-based management(Vol. 92). New York, NY: McGraw-hill. Wu, D.D., Chen, S.H. and Olson, D.L., 2014. Business intelligence in risk management: Some recent progresses.Information Sciences,256, pp.1-7. Zhao, X., Hwang, B.G. and Pheng Low, S., 2014. Enterprise risk management implementation in construction firms: An organizational change perspective.Management Decision,52(5), pp.814-833.